Ben-U-Gripe
Website
The Ben-u-gripe website was designed as the central element of the digital campaign for the launch of the new product, establishing itself as the main communication platform between the brand and its target audience. The project’s development focused on the structured and objective presentation of the benefits of the capsule against flu and colds, ensuring clarity, consistency, and informational accuracy. At the same time, the graphic interface was aligned with the campaign’s identity, reinforcing visual cohesion and brand credibility. The result is a robust digital solution, aimed at efficient communication and strengthening the product’s online presence.
The browsing experience was structured in an intuitive way, allowing users to quickly find essential information: symptoms the product helps relieve, dosage instructions, frequently asked questions, and educational content on flu, vaccination, and dietary habits that support recovery. Visually, the design combines modern and engaging elements, such as the capsule descending by parachute, conveying the idea of quick and effective relief from symptoms.
